farid darwish·
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CARGO

Evolution with recognition intact.

Discipline
Logo modernisation, visual identity, brand guidelines
Designer
Farid Darwish
Published
2026
CARGO — Branded delivery van

01 / The project

A move from a three-dimensional logo to a clean, flat identity, shaped around the client’s need to preserve the original brand.

Update the brand without a full redesign, retaining the identity the client wanted to keep.

02 / Design direction

Simplify the form. Preserve the character.

The existing 3D treatment was translated into a flat design. This focused intervention modernises the logo while retaining its original identity.

A complete visual identity and concise guidelines extend the refreshed logo into a consistent framework for brand applications.

Original project artwork by Farid Darwish.

View the original project on Behance ↗
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