farid darwish·
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ConnectDent.ai

Care and connection, in one mark.

Discipline
Logo, colour, typography, campaign applications
Designer
Farid Darwish
Published
2023
ConnectDent.ai — Dental brand advertising application

01 / The project

A dental brand identity that brings together a tooth, a digital-brain motif and the letter C.

Connect a dental identity with the brand’s technology-led character through a single recognisable symbol.

02 / Design direction

Three ideas. One connected symbol.

The mark combines dental, digital and letterform references. A blue and charcoal palette and Josefin Sans typography carry the identity into its wider visual language.

The presentation extends the identity into advertising displays and portrait-led campaign applications.

Original project artwork by Farid Darwish.

View the original project on Behance ↗
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