MAZADI

A visual identity for a UAE auction platform, built around a mark that connects Arabic language with the act of bidding.

Give an auction platform a recognisable local identity that works across digital and physical touchpoints.

The letter م meets the auction hammer.

The symbol combines the Arabic letter meem with an auction hammer. This simple connection makes the brand’s name and purpose part of the same visual idea.

Colour, typography and patterns expand the mark into a broader system. The identity extends to an app icon, stationery and digital mockups, establishing a consistent presence across formats.