ZABEHATY

An identity refresh that preserves the original brand while introducing a clearer framework for consistent application.

Modernise the existing logo within the client’s requirement to retain its established identity.

Build on what people already recognise.

The project refines the existing logo rather than replacing its core identity. The focus is continuity: bringing the brand forward while keeping its recognisable character.

Green and yellow colours, Arabic and Latin typography and illustrated icons extend the identity. Packaging variations and carrier bags show how the system works across commercial and seasonal applications.