NAFH

A luxury perfume identity that brings Arabic calligraphy, heritage and packaging into one distinctive brand experience.

Create a premium visual language with a clear Arabic character and a lasting sense of elegance.

Heritage, expressed with restraint.

Arabic calligraphy gives the identity its cultural centre. The visual direction carries that character into the packaging, connecting the brand’s name with the experience of its fragrances.

The identity brings the wordmark and packaging together as a coherent expression of the brand. Each application extends the same balance of Arabic character and understated luxury.